Teamwork by Altitude and Malden Mills has resulted in Polartec Heat Blanket. The Blanket is a result of new technology developed at Malden Mills that embeds thin, low voltage metallic filaments into the Polartec fabric to produce a safe and soothing electric warmth. Polartec fabric, as the name suggests, is weather-prone and can provide warmth even in the most harshly cold conditions. With the new heating technology embedded, it’s utility seems to be getting just better. However, marketing success of this hot commodity attributes to Altitude - from market research to shipping, the entire project was accomplished in mere eight months; thanks to the huge customer response, the first inventory was sold out in just three weeks!
Source: Altitude Inc
