Some designers think that cubes can save a ton of room. So, they design everything cubical. Apparently, that is evident from the Jado group of products. Their motto is cubic extension. Using this motto, Jado came up with the following products: bathroom fittings, bidet, bath and bano-ducha. I guess that means transform all your designs to cubes and extend every cubic inch possible. This design was conceptualized by Friis & Moltke. The very first cubic design was implemented on a sink. After being successful with this sink concept, the Jado people came up with a wide range of products.
The freedom of expression is what Jado is playing with. It chose to express all the daily lifestyle products this way. It chose to design the products cubically. We can probably call this whole concept - cubism. Jado’s innovative cubic concept came up after an individual started his quest for beauty.
